Design Thinking & Innovation

Unit-wise syllabus

• Introduction to Design Thinking
  Elements and principles of design; basics (dot, line, shape, form); Introduction to design thinking; history of design thinking; New materials in industry
• Design Thinking Process
  Empathize, analyze, ideate and prototype; Design thinking in social innovations; Tools: persona, customer journey map, brainstorming, product development
• Innovation
  Art of innovation; difference between innovation and creativity; Role of creativity and innovation in organizations; teams for innovation; Measuring the impact and value of creativity
• Product Design
  Problem formation; introduction to product design; product strategies; Product value, planning and specifications; Innovation towards product design; case studies
• Design Thinking in Business Processes
  Design thinking in business and strategic innovation; Business challenges: growth, predictability, change, competition, standardization; Design thinking for startups; defining and testing business models and prototypes

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