Regulation: R23 Branch: Information Technology Semester: 2-2

Design Thinking & Innovation

Verified vs. official syllabus Checked 2026-07-01

Subject names, credits, and semester placement are cross-confirmed against JNTUK's own centrally-administered exam records. Detailed unit topics are sourced from an autonomous JNTUK-affiliated college's published syllabus and have not been independently verified against the university's own document -- autonomous colleges may adapt unit-level content locally.

Unit-wise syllabus

UNIT 01

Introduction to Design Thinking

Introduction to elements and principles of design; Basics of design - dot, line, shape, form as fundamental design components; Principles of design; Introduction to design thinking, history of design thinking, new materials in industry

UNIT 02

Design Thinking Process

Design thinking process: empathize, analyze, idea and prototype; Implementing the process in driving inventions; Design thinking in social innovations; Tools of design thinking - persona, customer journey map, brainstorming, product development

UNIT 03

Innovation

Art of innovation; difference between innovation and creativity; Role of creativity and innovation in organizations; Creativity to innovation; teams for innovation; Measuring the impact and value of creativity

UNIT 04

Product Design

Problem formation, introduction to product design; Product strategies, product value, product planning, product specifications; Innovation towards product design; Case studies

UNIT 05

Design Thinking in Business Processes

Design thinking applied in business and strategic innovation; principles that redefine business; Business challenges: growth, predictability, change, maintaining relevance, extreme competition, standardization; Design thinking to meet corporate needs; design thinking for startups; Defining and testing business models and business cases; developing and testing prototypes